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Sunday, July 27, 2003

Optimize for Keyphrases, not Keywords

Jill’s response to a letter:

“It appears as if you are thinking that you should be ranking highly for keyWORDs as opposed to keyword phrases. You’ve got to erase that idea from your memory banks immediately! Your search engine success depends upon your doing appropriate keyword research for your site to determine the most relevant keyword phrases that people are actually searching on.”
– Jill Whalen: Where Do We Start With Search Engine Optimization? (High Rankings’ Advisor Newsletter), 2003-07-25


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