

So why is Dr. Lenz doing all this “anti search engine optimization"? Here’s his reasoning (emphasis mine):
“Two months ago, I had Google as the homepage of my web browser. It would have been fair to describe me as a fan of their service.
Now I have decided to shut them out completely from my website, which I declare a “Google-free zone”. (...)
There is a heated battle going on about exactly this question right now in Europe. Enemies of freedom are gaining influence and want to turn the Internet into one big surveillance instrument. Under these circumstances, it is absolutely unacceptable to try building the world’s largest Internet traffic data collection under the misleading excuse of speeding up web surfing. This calls for active resistance to Google, which deserves to be put completely out of business for this move.
To implement my new policy of completely shutting out Google from my pages, I will change the license for my online content, make necessary changes in “robots.txt” and set up the Apache rewrite engine in my “.htaccess” file so as to serve “www.yahoo.com” to everyone who follows a link from Google to one of my pages.
As a consequence, I will lose all readers who came in from Google until now. (...) In a conflict between losing readers and losing integrity, I have the luxury to choose integrity over reader numbers.”
[Via Search Engine Watch.]
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