Google has detected pervasive reproducible problems in the way third-party click fraud
auditing firms gather and report their data. These problems cause their reports to contain
fictitious clicks – clicks which were never made on Google AdWords ads. Because of
these fictitious clicks, third-party click fraud auditing firms significantly overestimate the
number of clicks occurring on an advertiser’s account – and even more significantly
overestimate the amount of “click fraud” detected.
Then again, no matter what a company tells us about their software, a security hole by definition is always the piece of software the company didn’t think about. While Google may have a point in showing other reports’ errors, they can’t be sure their own fraud detection methods are fail-safe.
>> More posts