Microsoft is attacking Google Book search and other Google-owned products (like YouTube) on the grounds of copyright. “Companies that create no content of their own, and make money solely on the backs of other people’s content, are raking in billions through advertising revenue,” the AP quotes Microsoft’s counsel Thomas C. Rubin. Microsoft with this move communicated well that they’re clueless about both fair use (which allows even commercial use of works of others, if limited to short excerpts), as well as the advantages content owners have when they get additional exposure (YouTube is often free advertising for TV shows, and Google Book search includes links to buy the book from shops like Amazon). In fact, a whole industry is dedicated to help people “get Google on their backs”: it’s called SEO, search engine optimization.
[Via Search Engine Land.]
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