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Saturday, March 17, 2007

Google Acquires Adscape, Too

The big G, not satisfied with a single acquisition announcement per day, also announced that they acquired Adscape. This deal was rumored for a while now; Adscape Media is the company tackling the niche of in-game advertisement (think AdSense at the walls of your favorite 3D shooter, I suppose!). Google provides a little FAQ regarding the acquisition. From the FAQ:

Q. Will the in-game ads continue to be integrated into the game or will they become text ads similar to AdSense format?
A. As this is a recent acquisition it is too early to say what the ads will look like. We will explore a variety of options to determine what is best for the advertiser and user.

Q. Given the dramatic growth of the gaming market in recent years, how much advertising market share does Google hope to gain from this acquisition, both immediately and over time?
A. We don’t release specific projections but we think there is great value in video game advertising. As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience. That said, we will test ways of successfully implementing this form of advertising and Infinity’s technology will be instrumental in those tests.

Uhm, “Infinity"?

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[Thanks Haochi!]


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