Wednesday, April 18, 2007

Yahoo’s Shopping Carts

Yahoo announced they will now display shopping cart icons for search result ads that support PayPal – just like Google does for Google Checkout since a while. Above you can see the two shopping cart icons in comparison, courtesy of Gordon Choi (I can’t reproduce the Yahoo cart). Niraj Sanghvi comments, “Google’s looks faster :)”.

If this is an intentional move by Yahoo to copy Google I think it’s kind of a funny, and a good reminder that search results are sometimes not neutral, but based on search company interests or partnerships – this is true for both Google (who displays their Checkout icon in their “onebox” results as well, not just ads) and Yahoo.

[Thanks Ionut!]

Join the ongoing comments.

Yahoo’s Shopping Carts by Philipp Lenssen

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