Does Google translate search queries behind the scenes to match them to AdWords? Artem Marchenko sent above screenshot and writes:
At the moment I am living in Finland and I need to buy some sand timers. Unfortunately I don’t really speak Finnish yet, I don’t really
know how this thing is called in Finnish, so I search for literal translations of ’sand’, ’timer’ and ’clock’.
Funny thing is that while Google organic results were pretty much useless for me, the sponsored links made a lot of sense and it looks like they somehow translated my query into English before deciding which ad to show!
(Another possibility would be that the advertiser targets non-English words for their English campaign.)
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