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"Take over the world" – Estimated Time : 8yrs or less
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Phase 1: innovate Phase 2: buy out strategically important companies Phase 3: buy out your competitors
What phase is Google at? In my opinion, starting to slowly decline from Phase 1 and picking up on Phase 2.
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Actually, the DoubleClick and YouTube acquisitions would fit into phase 3 too...
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I agree with Philipp, Google is currently in Phase 2 and moving towards Phase 3.
Most of Google's new products have come from acquisitons, even small features (not entire products).
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