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Ad Traffic Quality Resource Center

Juha-Matti Laurio [PersonRank 10]

Saturday, August 18, 2007
15 years ago2,714 views

Google has developed a new site focused on click fraud, located at

InfoWorld article covering the opening:

Philipp Lenssen [PersonRank 10]

15 years ago #

Here's the help entry they link to reg. "How does Google detect invalid clicks?"

<<*Detection and filtering techniques:* Each click on an AdWords ad is examined by our system. Google looks at numerous data points for each click, including the IP address, the time of the click, any duplicate clicks, and various other click patterns. Our system then analyzes these factors to try to isolate and filter out potentially invalid clicks before they ever reach your account reports. This detection and filtering occurs over a number of levels including the following:
- Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive clicks)
- Clicks and impressions from known sources of invalid activity are automatically discarded

*Advanced monitoring techniques:* Various unique and innovative methods are applied at each stage of the filtering process, thereby maximizing proactive detection of invalid activity. Our engineers are also constantly improving our monitoring technology, enhancing filters, and examining a growing set of signals.

*The Google Team:* In addition to our automated click protection techniques, we have a team that uses specialized tools and techniques to examine individual instances of invalid clicks. When our system detects potentially invalid clicks, a member of this team examines the affected account to glean important data about the source of the potentially invalid clicks.>>

George R [PersonRank 10]

15 years ago #

[moved from "Click Fraud Resource Center"]

PC World has an article about Google's resource center for click fraud.
There does not seem to be much there yet.,136126-c,google/article.html

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