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Eytracking Study: Which Ad Tactics are Most Effective [PersonRank 10]

Tuesday, August 21, 2007
15 years ago2,567 views

Jacob Nielsen releases his study regarding EyeTracking and Deceptive Advertising tactics.

Unethical tactics DO work according to Eyetracker – and ads are basically ignored.

This may have been the reason that Google got rid of the Adword Boxes a few years ago – and also changed their Sponsor Links background colors from the common pastel blue to a beige like warm color.

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