I used google for a search. One of the results on the SERP had a snippet of which I wanted to read more. I clicked that result. The page seemed to be unrelated to the snippet.

Try searching <phone trick page>.
Read the snippet.
Find the snippet on the linked page.

http://www.google.com/search?q=phone+trick+page+-inurl%3Ablogoscoped&num=1

Upon closer examination I noticed that the snippet was from within a text ad. I checked the page's source and the ad text was embedded within the page.