bits.blogs.nytimes.com/2007/10 ...
Gives insight into his strategies to improve Yahoo and make it more competitive.
The reader comments are quite frank. They are pre approved by the Editor
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It's not a NYTimes interview, it's a post on Yahoo's blog.
yodel.yahoo.com/2007/10/16/whe ...
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In short: He wants Yahoo to become Google?
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>> By trying to deliver a one-size fits all approach to the Yahoo.com homepage, they leave out the kind of user who prefers a more light-weight search homepage, though.
Not as long as they keep updating search.yahoo.com (yes, they added Search Assist there too)
>> To Jerry, this means stuff like adding gadgets to the Yahoo homepage – already done for some time by Google.
Doesn't My Yahoo (and the new My Yahoo Beta) already let you do this? I think you can put pretty much the same things that iGoogle has on the My Yahoo page. It has an email gadget that shows you snippets just like the Gmail one that iGoogle has.
cm.my.yahoo.com
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The online advertising is changing quickly. As this article explains, Yahoo will need to adjust its strategy: compute-magazine.com
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Jerry Yang is not talking about turning Yahoo into Google, but is talking about, at the core, becoming 'a starting point for consumers.' That means providing an ever improving user experience to make more and more people enjoy their time at Yahoo and want to come back for more – time and time, again.
I'd say he is pushing what will be a growing, positive trend in consumer retention and user base for Yahoo.
More at: tpgblog.com/2007/10/19/yahoo-r ...
Enjoy!
Jeremy Horn
The Product Guy
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