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Google Analytics Brings Back Cost Per Impression Option

Search-Engines-Web.com [PersonRank 10]

Thursday, November 8, 2007
6 years ago2,873 views

adwords.blogspot.com/2007/11/t ...

* * * But Wait, there's more * * *

Search-Engines-Web.com [PersonRank 10]

6 years ago #

mattcutts.com/blog/clearing-ou ...

This suggestion was made two months ago

This makes about 20 suggestions they have implemented from 'controversial' postings on Cutts Blog – but they never admit or give credit if they dont know you.

BTW:
(now if they take away the entire hyperlinked background color on Adwords – that would REALLY be an ego booster. Let's see)

----------------------------------------------------------

One really interesting option for ADWORDS – that should be considered, is to allow each user to choose between having a Pay Per Click or a Pay Per Impression Model for each of their ads individually.

In terms of placement, it could be randomized so that the PPIs have the same probability of ranking order as the PPCs.

Users Really should be given that option; there is no realistic way that any one could assure bidders for competitive keywords that a big chunk of the click thrus are NOT false. Especially those users who just happen to have the #1 organic listing for the same keywords they were buying the PPC for and were able to measure the STARK differences.

Another concern that has never really SINCERELY been addressed is:
How does Google * ETHICALLY * justify have Sponsor Links above the Organics?

Is it ethical to make the ENTIRE area hyperlinked?

And has the change in background colors from a pale blue to a beige actually helped click thrus? :-o

Search-Engines-Web.com [PersonRank 10]

6 years ago #

OH MY GOD!!

Google DID remove the entire BOX Hyperlink from the adwords!

They may also be limiting the Sponsor Ads to two maximum -now!

If they would only say Thank You – or post an acknowledgment.

Tony Ruscoe [PersonRank 10]

6 years ago #

<< If they would only say Thank You – or post an acknowledgment. >>

You want them to say thank you and post an acknowledgment for everyone who ever suggested this?

[Anonymous/ fake Google employee names] [PersonRank 0]

6 years ago #

Just wanted to post that we read every one of SearcHengiNesWeB posts and we agree with every one of them every time.

Mr SearcHengiNesWeB makes the best suggestions of anyone on the entire internet and we thank him very much for that.

In fact, we just sacked an entire department at Google as they have made less suggestions in the last 3 years than SearcHengiNesWeB has in the last 6 months.

SearcHengiNesWeB rules the web.

NOT.

You are so up yourself, you [personal insult removed]

Search-Engines-Web.com [PersonRank 10]

6 years ago #

This is the latest Domino Effect of this one suggestion – although originally ffocused on AdWords, Google's Engineers expanded it to Adsense –
after YEARS of keeping the backgrounds clickable.

(Still no acknowledgment of the post)

adsense.blogspot.com/2007/11/a ...

we've just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad.

Search-Engines-Web.com [PersonRank 10]

6 years ago #

* * * UPDATE* * *

search.yahoo.com/search?ei=UTF ...

Now Yahoo also has removed the entire hyperlinked Area – and just centered the link around the text

HOWEVER,

they did something else to appease those advertisers (can you detect it)

The Sponsor links are larger – some being bolded, while others are in plain text

Yahoo will use up to FOUR sponsor links on top of the organics, so

if you are on the first page for their results for a heavily advertised term – you won't realize the full benefits of this placement

:-)

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