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How Do MSN, Yahoo, AOL find Content Providers for Portals

Search-Engines-Web.com [PersonRank 10]

Tuesday, November 13, 2007
16 years ago2,666 views

http://online.wsj.com/article/SB119483397858589703.html

Smaller providers of information often had to pay to publish on these sites. But with traffic to the major portals starting to level off, those sites are looking for something new and different to feature – and that, in turn, is creating some opportunities for the little guys.

Big Internet companies such as MSN and Yahoo have small teams whose job it is to "discover" these smaller sites before their competition does. They scan the Web, attend industry conferences and hobnob with start-ups to get names of talented but obscure content providers

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