http://www.google.com/intl/en_us/images/maps_results_logo_geo_awareness.gif

Don't ask me what geo awareness is but it's part of the URL.

(Maybe I should be aware and this is the point!)

Weird – When I printed the map I was looking up – it put a box on the top right of the paper that says – "Save trees. Go green! Download Google Maps for mobile Text maps to 466453"

Never seen either of these before.

I googled it and found this http://www.google.com/educators/gaw.html

It talks about Geography Awareness Week 2006

One line it has says: "Since 1987, National Geographic and other organizations have celebrated "geography awareness" during the third week of November, promoting the importance of geography in the U.S. and Canada."

Some more info on Geography Awareness Week 2006 can be found here http://mywonderfulworld.typepad.com/my_wonderful_world_blog/2007/11/geography-aware.html

Well, that one was easy..
http://www.google.com/educators/gaw2007.html