This link to my latest post (http://www.brokerblogger.com/brokerblogger/2005/10/advertising_and.html 0) is about a revealing insight into Sergey and Larry's early opinions about advertising on search engines. It also quotes Matt Cutts (The Google Guy) as he was at the same ""Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble" conference as I was.

Thanks to Philipp for allowing the link. I hope you enjoy it.