http://blog.digg.com/?p=98

This was bound to happen to drive traffic.

If a WSJ article is DIGG-ed, it becomes free with no subscription need to access it.

To encourage Digging – Digg buttons are nearby

Based on the Press Release – http://biz.yahoo.com/pz/071114/131396.html – my guess is that they are allowing you behind the "pay-wall" if your referer is digg.com.

While the WSJ may eventually remove their subscriber-only status (as Murdoch has implied), this speaks to the power of digg and social networks in general in terms of attracting eyeballs.

> my guess is that they are allowing you behind the
> "pay-wall" if your referer is digg.com

Encyclopedia Britannica now allows you behind the "pay-wall" if your referer is ... anyone EXCEPT Encyclopedia Britannica:

Encyclopedia Britannica articles full text
http://web-owls.com/2007/07/01/encyclopedia-britannica-articles-full-text/

How wacky is THAT policy?