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GOOG-411 Ads

George R [PersonRank 10]

Wednesday, November 28, 2007
16 years ago2,824 views

Calling 1-800-goog-411 in the United States provides both free directory assistance to businesses and a free connection to the found phone number.

Prior to today I had not noticed any advertisements.
Today prior to being connected I heard the following message:
"Calls connected by bandwidth.com".

I tried a few different numbers, but did not get such a message.
I repeated the request that produced the message and the same message was repeated.

This was a short sponsor message.
Using a competing service, 1-800-free-411, which does not provide a connection, gives longer advertisements and sometimes offers to connect to the advertiser.

Haochi [PersonRank 10]

16 years ago #

Oh yeah, I heard that too!

Haochi [PersonRank 10]

16 years ago #

Recorded: http://googlified.com/files/videos/player.swf?file=http://googlified.com/files/google-411-ad.mp3

Ionut Alex. Chitu [PersonRank 10]

16 years ago #

But are you sure this is a real ad? Maybe bandwidth.com helps Google to make the phone calls. If Google included ads, they would be contextual and clearly delimited from the rest of the information.

George R [PersonRank 10]

16 years ago #

Haochi's example was from Columbus Ohio.
My example was from Westlake Ohio.

Ionut Alex. Chitu [PersonRank 10]

16 years ago #

Yes, but "calls connected by bandwidth.com" clearly means that the calls are actually connected by a company that happens to be called bandwidth.com. It can't be an ad for many reasons:
1. it's unrelated to your query – Google only does contextual ads
2. Google should've said "sponsored message" and offered more info about the advertiser
3. Google can't have a single advertiser: bandwidth.com
etc.

Avrohom Eliezer Friedman (AEF) [PersonRank 10]

16 years ago #

Snippet from a page on bandwith.com:

"The deal is the third this month
that MFN Internet Solutions has
struck with a marquee customer, the
other two being Google Inc. and
CNET Networks."

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