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What happens behind the scenes -- the power of suggestion

Philipp Lenssen [PersonRank 10]

Wednesday, November 28, 2007
11 years ago2,054 views

Interesting overview of marketing techniques, magic tricks and more:

chemistryland.com/CHM107/Intro ...

[Via Reddit.com]

Keith Chan [PersonRank 10]

11 years ago #

Nice page .. I disagree with the air part as they price according to 'weight' not 'volume'. Air doesn't weigh much so they have to have more ingredients.

Or did I get it wrong?

mrbene [PersonRank 10]

11 years ago #

Keith, weight and volume can theoretically be used interchangeably – the rate in the article is something like 350 liters of air to make 1 pound. The price is converted to the "price per pound", since that is more commonly seen when you're dealing with other products.

Personally, I would look at it the other way around – by including more air in a product, the vendor is reducing cost by a measurable amount. This amount wouldn't be as astronomical as is shown in the article – by reducing the amount of ice cream in a container by 50%, costs are reduced by a whole lot less than 50% (there are costs for the packaging, for marketing, for transport, vendor mark-up, and so on).

Overall, it makes sense that the author would use some of the "power of suggestion" techniques in the article about "power of suggestion"!

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