An interview of Google's president-advertising and commerce, North America was released at Advertising Age today.
""Today, display online looks a lot like traditional ads offline," said Mr. Armstrong, Google's president-advertising and commerce, North America. "When people do big launches, they do a couple types of creative and a few products. But by having Google and DoubleClick work together, we can help a company use all their products and all their creative"."
The article continues "Eventually a dashboard may include offline media, but "the first step of the dashboard is search and display being able to be measured together", he said."
Link: http://adage.com/digital/article?article_id=122492 via Finnish language http://www.marmai.fi/doc.te?f_id=1276976 |
New information via Wired News article entitled FTC Head Should Recuse Herself Over Google-DoubleClick Ties, Rights Groups Say
Link here http://blog.wired.com/27bstroke6/2007/12/ftc-head-should.html
--clip-- ... "Privacy groups oppose the merger saying that allowing text-ad giant to acquire DoubleClick's visual ad-serving technology, client base and consumer databases would give Google too much knowledge about what people do online." |