http://clickz.com/showPage.html?page=3628004
http://mashable.com/2008/01/03/isps-behavioral-advertising/
ISPs buy hardware and software from a variety of vendors that helps them closely track customer activities. From there, the ISP buys up remnant (i.e. – bottom of the barrel) advertising from the large third-party ad networks like ValueClick, 24/7, Burst Media, etc. Using the inventory they’ve acquired, ISPs can then serve their own behaviorally targeted advertising to their customers.
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