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Google Ad Asks: Are You Scary Smart?  (View post)

Jay Bregman [PersonRank 0]

Tuesday, November 1, 2005
17 years ago

I read the ad on Sunday alongside a great NYT article about the inner-workings of Ad Words. So, thinking about it last night, we bought the ad words keywords "scary smart" and bid £0.01 per click for our company eCourier (http://www.ecourier.co.uk). As of yesterday we were the only one up there, now it appears horror.com got scary smart too! All the exposure of a NYT full-page ad with none of the large outlay....

Carlos Castro [PersonRank 1]

17 years ago #

I ran in spanish an ad that said "destroy a country" and it linked up to our political section about Peru's ex-president Alan Garcia in www.perupolitica.com
It was very popular but too expensive to maintain

Luis Alberto Barandiaran [PersonRank 0]

17 years ago #

Dear Carlos

Why do you mean by expensive? $0.10+ per click or simply because too many visitors came to your site?

I'm planning to run a tight campaign for my site:
www.universidadperu.com

But my budget is very limited. Any recommendations?

Regards,

Luis Alberto

Carlos Castro [PersonRank 1]

17 years ago #

Hi Luis Alberto,

Maybe you should try Yahoo. For the most competitive keywords like "Peru", it is (normally) cheaper than google to be in toppositions, I´ve tried it for my site [url=http://www.perupolitica.com]www.perupolitica.com[/url] and it worked fine.

Good luck!

Carlitos

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