I thought this was a great article from 10 years ago http://archive.salon.com/21st/rose/1998/12/21straight.html
"Yes, there is a better search engine"

<< And a Silicon Valley start-up company with the unlikely name of Google.com is showing the way. >>

It sounds like one of the many search startups featured on techcrunch daily :D maybe one day they too will dominate search...

"Unlikely Name", New Idea.... OMG Google Killer!!.... wait a moment......... Oh... Right