"The return to the moon is part of the Google Lunar X Prize, a competition sponsored by Google with $30 million in prizes for the first two teams to land a robotic rover on the moon and send images and other data back home.

At Google’s headquarters here on Thursday, 10 teams from five countries announced their intention to participate in the competition."

Link to NY Times article:
http://www.nytimes.com/2008/02/22/business/22space.html?ref=business

And more at
http://www.xprize.org/lunar/press-release/the-x-prize-foundation-announces-official-contenders-in-private-moon-race

[Title updated as requested – Tony]

are we going to do a straw poll on who will win ??

I am thinking that the best bet is "Astrobotic"