How anonymous is anonymous? Let me know what a site's top keywords are and I can tell you exactly what the site is.

does this mean in industry benchmarking the site that will be compare to you is an anonymous site?

Hashim, I don't think that's an issue because they're grouping data together:

<< To be clear, we are not sharing individual data with competitors; we bucket data into industry verticals and then anonymize and aggregate the data. Once you opt in, it may take a couple weeks for the reports to populate. >>

They keyword is aggregation, but I wonder if the data will be relevant. Popular sites will probably disable this option.

[Moved from "New Optional Benchmarking Feature Available in Google Analytics" – Tony]

Sorry, I searched the forum but can't find it.

Anyone else got a blank email from google with the subject "New Optional Benchmarking Feature Available in Google Analytics "?

from noreplygoogle.com
to *******gmail.com,
date Tue, Mar 11, 2008 at 10:06 PM
subject New Optional Benchmarking Feature Available in Google Analytics
mailed-by analytics.bounces.google.com
signed-by google.com

A blank email? Weird! Are you viewing your emails in plain text? Perhaps it was an HTML email without an alternative text part...

Not weird, many people (just like me) have received one or two blank mail from Google some days ago. Their newsletter failed.