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DoubleClick Buy Approved  (View post)

dpneal [PersonRank 10]

Tuesday, March 11, 2008
11 years ago4,041 views

It's been approved....
reuters.com/article/CMPTRS/idU ...

Above 1 comments were made in the forum before this was blogged,

Philipp Lenssen [PersonRank 10]

11 years ago #

And now Google put out a press release on the subject. Google boss Eric Schmidt is quoted with a buzzword-laden statement* that is probably best paraphrased as "Yay!" (google.com/intl/en/press/press ...)

*"We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."

Colin Colehour [PersonRank 10]

11 years ago #

Congrats on the now approved purchase.

Tony Ruscoe [PersonRank 10]

11 years ago #

> Eric Schmidt is quoted with a buzzword-laden statement...

That only scores a Wank Factor of 5.02 (high wankyness):

cynicalbastards.com/wanko?toss ...

I'm shocked it's so low! ;-)

Ionut Alex. Chitu [PersonRank 10]

11 years ago #

GOOG is finally up:
finance.google.com/finance?cli ...

Hopefully it reaches $500 soon.

Philipp Lenssen [PersonRank 10]

11 years ago #

Why, you got Google stock Ionut? :)

RC [PersonRank 10]

11 years ago #

This is kinda like a watershed moment in Google's history.

And in almost 10 years of existence, it would probably be it's big blunder.

hebbet [PersonRank 10]

11 years ago #

Google blog: googleblog.blogspot.com/2008/0 ...

Ionut Alex. Chitu [PersonRank 10]

11 years ago #

It's the first Eric Schmidt post on Google's blog, isn't it?

Tony Ruscoe [PersonRank 10]

11 years ago #

I think so. Did he actually write it or was it written by the press team though?

Philipp Lenssen [PersonRank 10]

11 years ago #

My guess would be that stuff like this is seen by many eyes before it goes live. This post for most parts sounded a lot more human than the press release.

Roger Browne [PersonRank 10]

11 years ago #

Eric Schmidt writes:

> Advertisers and publishers who work with us have long asked
> that we complement our search and content-based text
> advertising with display advertising capabilities.

What is that supposed to mean? Google has offered site targeted display ads for a long time.

> our scale and infrastructure mean that users will also
> be spending less time waiting for web pages to load

That puts an interesting spin on it, although I often find that the slowest thing to load on my pages are the AdSense blocks.

Philipp Lenssen [PersonRank 10]

11 years ago #

That spin is like in the commercials: "buy now and you save $50!"

Once those hit-the-monkey-ads run on Google's servers, they will slow down your page faster than before!

Roger Browne [PersonRank 10]

11 years ago #

A SlashDot commenter (MillionthMonkey) described the merger like this:

Do no evil + Do evil = Do everything

Ionut Alex. Chitu [PersonRank 10]

11 years ago #

It's "don't be evil", not "do no evil".

Philipp Lenssen [PersonRank 10]

11 years ago #

Actually, according to Google's boss, it's "evil scale" since some time.

But Friendfeed still uses "don't be evil", as this photo from their offices show (and after all, their co-founder invented the motto):


farm3.static.flickr.com/2084/2 ...

Juha-Matti Laurio [PersonRank 10]

11 years ago #

Is the fact that Google offer Web History feature to all new users (and by default, of course) covered here yet?

See picture at
blog.wired.com/27bstroke6/2008 ...

Ionut Alex. Chitu [PersonRank 10]

11 years ago #

That Wired post is inaccurate:

"Google can merge that database with its deep knowledge of users' search histories, along with its growing database of URLs visited by Google users who don't realize that Google opts-in users to its "Web History" program, which continually tracks their every step on the internet, not just when they are on a Google property, though that isn't clearly disclosed when users create a Google account nor even if they click on the "learn more" link."

I don't understand why people write things without having the slightest idea about the subject. Google only opts you into "search history" (saving your Google searches and the results you click on). You must explicity enable "web history" by installing Google Toolbar and selecting another option: google.com/history/welcome .

James [PersonRank 0]

11 years ago #

Google announces layoffs as part of DoubleClick purchase paul.kedrosky.com/archives/200 ...

Data Mining Blog [PersonRank 0]

11 years ago #

...
Every doubleclick noted,
matched and sorted and stored
Yeah! Those harddisks indeed
never ever get bored!
...

:_)

more ...
information-man.com/googles-pe ...

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