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Google Israel black

hebbet [PersonRank 10]

Thursday, March 27, 2008
14 years ago2,751 views


Colin Colehour [PersonRank 10]

14 years ago #

You'll probably see this in more places on the 29th of March too.

Philipp Lenssen [PersonRank 10]

14 years ago #

Google once said <<on flat-panel monitors ... displaying black may actually increase energy usage>>

So, as TechCrunch comments, they actually may *increase* energy usage by shutting down the lights on their homepage. Mike Arrington comments:

<<Earth Hour in San Francsico (and everywhere else except Israel) is March 29 at 8 pm. It’s important that everyone turn off their lights then. We’ll need that extra power if Google goes black here in the U.S., too.>>

(Google's blog post on this was a little odd anyway because they didn't pick a white color to save energy but as a layout decision, and also would likely not switch to another color just to save energy if there'd ever be technology which would make other colors preferable to energy saving.)

Ionut Alex. Chitu [PersonRank 10]

14 years ago #

<<While it’s all good fun to make these “Isn’t it ironic” -jokes about the campaign, it’s good to remember what it’s for. The point is not to save the world by saving energy for an hour, the campaign is about raising awareness. And the black screen works well for that.>>

a comment from the same site

Philipp Lenssen [PersonRank 10]

14 years ago #

Exactly, that's why Google perhaps shouldn't have entered the "white saves energy" argument in the discussion on Blackle. Because the point of their white homepage is not to save energy, it's a *design* decision. (Similar to how using black for one hour is a mere design/ awareness campaign decision.)

Bilal [PersonRank 10]

14 years ago #

Black google:

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