From Wikipedia en.wikipedia.org/wiki/Dajare :
<< Dajare (駄洒落, Dajare?) is a kind of comic Japanese wordplay, similar in spirit to an English pun relying on similarities in the pronunciation of words to create a simple joke.
While this type of joke is often considered "corny" or even annoying in English, dajare are popular in advertising, and are often a favourite activity producing spontaneous laughs and filling time while drinking sake. >>
Google Japan released a service for "organizing the world's dajare".
translate.google.com/translate ...
Google Japan blog post: translate.google.com/translate ...
 google.co.jp/intl/ja/help/sear ...
Example: google.co.jp/search?hl=ja& ...
I got the feeling that this is a hoax for April Fools' Day.
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Japanese letter "国内線" is pronounced as "Koku-nai-sen", and above sample "面白いけどシツコクナイセン" is pronounced as "Omoshiroi-kedo Shitsu koku nai sen". So, these are rhyming each other.
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These guys really are "organizing the world's laughter":
UC Berkeley's Joke Recommendation System eigentaste.berkeley.edu/user/i ...
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Look the URL of the picture in the SERP:  base.googlehosted.com/base_med ...
==> norionizer.googlepages.com/
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And now we can look at the sitemap: norionizer.googlepages.com/sit ...
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Other international hoaxes:
China: human search vs automated search 209.85.135.104/translate_c?hl= ...
Australia: GDay (By clicking "one day in advance" on our homepage, you can search the internet exactly 24 hours in advance.) google-au.blogspot.com/2008/04 ...
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国内線 = Domestic __ line, can be flight, like in the post, or other form transportations.
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And Google censor images of Microsoft, Yahoo and Apple logos in Google Maps street view.
virtualtourism.blogspot.com/20 ...
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It seems that they didn't actually create the search engine. I can't get it to let me search any other terms so it seems like it's just a page with the "kokunaisen" (domestic flights as the main meaning), and shitsukokunai (which would mean "not annoyingly persistent"). Actually, given the number of puns or dajares that exist in Japanese, they could probably actually make a "dajare search engine". www.newzjapan.com www.bigdaddyjapan.com
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gmail "custom time"
mail.google.com/mail/help/cust ...
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google calendar wakeup kit google.com/googlecalendar/new_ ...
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It's confirmed: At the bottom of the dajare page google.co.jp/intl/ja/help/sear ...
is this note:
注: この記事は 2008年のエイプリル フールに投稿されたものです。
Note: This article was an April Fool's 2008 contribution.
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