"Also, Google plans to sell of the DoubleClick’s search engine marketing unit Performics, as it brings with it a conflict of interest for Google’s neutrality."

Google plans to sell the search marketing unit from Performics, but not the affiliate marketing unit.

Job Lose for the 25% of DoubleClick’s employees . A Sad news to hear .

To be sincere, I must admit this time I don't like how Google is dealing with a takeover. The big monster eats the little one, and then spits his bones.

Zim: I guess marketing/ad mergers don't get the same cuddly-tender touch Google reserves for its software/web acquisitions.

Zim, I don't think its in Google's best interest to own an SEO company. Just like I don't think that Microsoft should get into the anti-virus market. It just seems too shady to run something like that.