Google Blogoscoped

Forum

Doubleclick Receiving Age, Gender, Income?

mrbene [PersonRank 10]

Thursday, April 17, 2008
10 years ago2,240 views

Looks like Better Homes and Gardens is sending age, gender, and a few other parameters over to Doubleclick. Check out bhg.com/recipes/ and look for the script reference starting with ad.doubleclick.net/adj/ – for me it's showing a whole set of params like:

gender=0;
age=0000;
income=00;
genderage=0_0000;
ageincome=0000_00;
genderincome=0_00;
user=0_0000_00;
interest=Home;

Logged in to an account that has provided this information to Better Homes and Gardens has those fields populated.

It is trivial for Doubleclick to associate this information with their ID for the user, and then use it elsewhere. Will this type of "supplementary information" relationship continue as Google takes ownership, and will it be used to enhance Google's understanding of users?

[Line breaks added to fix formatting – Tony]

This thread is locked as it's old... but you can create a new thread in the forum. 

Forum home

Advertisement

 
Blog  |  Forum     more >> Archive | Feed | Google's blogs | About
Advertisement

 

This site unofficially covers Google™ and more with some rights reserved. Join our forum!