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Doubleclick Receiving Age, Gender, Income?

mrbene [PersonRank 10]

Thursday, April 17, 2008
16 years ago3,394 views

Looks like Better Homes and Gardens is sending age, gender, and a few other parameters over to Doubleclick. Check out http://www.bhg.com/recipes/ and look for the script reference starting with http://ad.doubleclick.net/adj/ – for me it's showing a whole set of params like:

gender=0;
age=0000;
income=00;
genderage=0_0000;
ageincome=0000_00;
genderincome=0_00;
user=0_0000_00;
interest=Home;

Logged in to an account that has provided this information to Better Homes and Gardens has those fields populated.

It is trivial for Doubleclick to associate this information with their ID for the user, and then use it elsewhere. Will this type of "supplementary information" relationship continue as Google takes ownership, and will it be used to enhance Google's understanding of users?

[Line breaks added to fix formatting – Tony]

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