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Smart Ads for Google Image Search in Development?

* Miss Universe [PersonRank 7]

Friday, May 9, 2008
16 years ago2,704 views

http://www.bloomberg.com/apps/news?pid=20601087&sid=a1t9ASFGIJlY

Google calculated in 2006 that it was giving up as much as $200 million a year by not including text advertisements with its image search results, and that figure has probably increased since, Mayer said. Trials showed that text ads drove people away from conducting image searches, and Google dropped that idea.

Philipp Lenssen [PersonRank 10]

16 years ago #

> Trials showed that text ads drove people away
> from conducting image searches

Wonder why? Do some people start to confuse such results with text results then thinking they're not using a proper image search anymore or...?

<<``We haven't found a proper way to monetize image search to date,'' said Mayer, who oversees search products. ``You may see us roll out an ads-image search in the future, but when we do you'll know that's because we found a way that ultimately enhances user happiness with the product.'' (...)

Display ads may work better with image searches because they seem more natural to people looking for pictures, Mayer said. While the company has done mock-ups of how it might present the ads, it hasn't tested them on users, she said.>>

Ionut Alex. Chitu [PersonRank 10]

16 years ago #

I'll tell you why image ads won't work (and probably no kind of ads): people want to find images, not to buy a product. So just because an ad uses images doesn't mean it should be placed next to image search results.

Google should improve Froogle ads (and Froogle too) and allow advertisers to add more information about their products.

Roger Browne [PersonRank 10]

16 years ago #

Google does monetize image search on those search results pages where a few image results get displayed above the web page results. For example:

http://www.google.com/search?hl=en&q=%22eiffel+tower%22

In the same way, Google monetizes news search when news results get displayed at the top:

http://www.google.com/search?hl=en&q=%22kylie+minogue%22

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