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Google Opens content network to third parties Advertising Tags

* Miss Universe [PersonRank 7]

Monday, May 19, 2008
12 years ago2,027 views ...

Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

We had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:

   * Advertiser ad servers: DoubleClick (DFA), Mediaplex
   * Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
   * Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG

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