You can read my article on Zorgloob (with Google Translate if you don't read French)
I'll give you more explainations this night

One advice Philipp: add more definitions! ;-)

actually this is kewl organic type of hack.. makes me think of a sane way to get people to learn some thing new :)-

Another definition from my own is "Newness/novelty : word used at Google to define a new week". That was in 2005, now I should replace "week" by "day" ;-)

I'm looking forward to doing this with various religious rivals! :-D