"[...] a Manhattan judge dismissed a doctor's lawsuit, which claimed his name was purposefully associated with porn sites by enemies as well as claimed he now can't stop self-Googling. [...]"
http://gothamist.com/2008/06/19/judge_thinks_doctor_doth_protest_go.php

Incidentially, what's the correct term for said Googlactivity? I use "egosurf," [63,500 hits http://google.com/search?q=egosurf] but, maybe on the whole, "self-googling" [9,810 http://google.com/search?q=self-googling] describes it better?