Google Blogoscoped


Google to announce Ad Planner tomorrow

Colin Colehour [PersonRank 10]

Tuesday, June 24, 2008
13 years ago3,128 views

Google will announce a new Ad Planner tool tomorrow at the Advertising Research Foundation Audience Measurement Conference in New York. Wayne Lin will announce the new tool at 5:00 p.m. Tuesday, June 24, 2008.

<< ... Ad Planner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, Ad Planner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. It then uses that data to help agencies determine where to place ads.
If a media buyer has been successful with ads that ran on WebMD, for example, Ad Planner might be able to easily identify other sites where that media buyer will find similar success because they attract a similar audience, the person said. Ad Planner is expected to be offered for free, at least initially.
Other companies, including comScore, Nielsen Online and Quantcast, offer a variety of audience measurement and media planning tools, including some that help buyers identify more precisely the demographic audiences of Web sites. >>

Service link:

News Source: ...

Colin Colehour [PersonRank 10]

13 years ago #

The signup page is live and there is a new logo for Google Ad Planner.

Signup page: ... ...

Tony Ruscoe [PersonRank 10]

13 years ago #

Inside AdWords link: ...

jf [PersonRank 5]

13 years ago #

will you be able to place adverts on behalf of clients via this tool?

or is this just limited to producing statistics?

Colin Colehour [PersonRank 10]

12 years ago #

More coverage of the new tool: ... ...

TOMHTML [PersonRank 10]

12 years ago #

Look! There is Google Blogoscoped! :) ... ...

beussery [PersonRank 10]

12 years ago #

AdPlanner is one nifty application and encourage everyone to sign up! I've also been Beta testing and have post my first notes and a few images on my blog:

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