The homepage looks like google's college life page:
http://services.google.com/university/

this idea has been floating around for quite a while – a "google" internet cafe in every city in the world. lets say you're a businessman who has just flown in – want to get tickets for a show that evening? just show your Google Premier card at the local GoogleSpace. Want a tour guide? What about recommended restaurants? Need a hotel room? A GoogleSpace rep will take care of it...

the idea is that if you want to find out "stuff" , you go to a Google.