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The Google Story, Updated for Google's 10th Birthday  (View post)

Olivier Cahagne [PersonRank 1]

Tuesday, September 30, 2008
11 years ago2,393 views

For those who bought an earlier version, is there a PDF available with the changes (new chapter) ?

beussery [PersonRank 10]

11 years ago #

Yes, "Rocket Man" doesn't seem to have been included in the original 2005 publication.

Philipp Lenssen [PersonRank 10]

11 years ago #

> Interestingly, the chapter titled “Trick Clicks” about click fraud
> is no longer a part of “The Google Story”. Also missing, a recount
> of Eric Schmidt’s run-in with CNET over their publishing
> his personal information found via Google.

Wonder why these two perhaps more negative parts (for Google) are missing?

David A. Vise [PersonRank 0]

11 years ago #

To keep The Google Story compelling and relevant, we looked at many possible cuts prior to publishing the updated 10th birthday edition.

Click fraud became an industry issue. And Google seemed to improve the way it dealt with advertiser complaints. As a result, we no longer deemed "Trick Clicks" worthy of chapter-length treatment.

Eric Schmidt's run-in with CNET seemed less consequential since Google reversed itself and began talking to CNET again.

Philipp, I hope this answers your good question re: why the cuts occurred.

David Vise, co-author, The Google Story

beussery [PersonRank 10]

11 years ago #

Hey David,

Thanks for your comments and fascinating book! Can we expect to see more "Updated Editions" in the future?


David Vise [PersonRank 0]

11 years ago #

Given Google's youth @ 10, the age of an elementary school child, there may be an opportunity for an update during the adolescent years :)


beussery [PersonRank 10]

11 years ago #

Excellent, that is great news!

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