When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name of the song and where they can download it. Or when users watch the trailer for an upcoming video game, they want to know when it will be released and where they can buy it.

Today, we're taking our first steps to providing YouTube users with this kind of instant gratification, by adding "click-to-buy" links to the watch pages of thousands of YouTube partner videos. Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features. Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily, now users can click-to-buy products – like songs and video games – related to the content they're watching on the site. We're getting started by embedding iTunes and Amazon.com links on videos from companies like EMI Music, and providing Amazon.com product links to the newly-released video game Spore(TM) on videos from Electronic Arts.

http://googleblog.blogspot.com/2008/10/i-clicked-to-buy-and-i-liked-it.html

Anybody have a screenshot? I'm getting "This video is not available in your country." on the EMI video linked from Google's post...

I'm have the same, i was hoping someone here could post a screenshot to :-). The message reminds me about a message earlier this year about the same topic like the screenshot below.

http://www.websonic.nl/nieuws/042008/images/amazon_op_youtube.jpg

Ionut placed a screenshot online, it is similar to the above screenshot from april, only now the downloadlink is under the video.

http://googlesystem.blogspot.com/2008/10/youtube-links-to-online-music-stores.html

http://3.bp.blogspot.com/_ZaGO7GjCqAI/SOzqLH5IkLI/AAAAAAAAL90/I6khbwnfN-k/s640/youtube-buy-music.png

This makes me hope that one day in the feature one could upload anything (in low quality) and the copyright owners would always get in one way or another the money from ads and through these kinds of links... it would be a difficult business model, but quite effective if it would work out...

Philipp i used a proxy for seeing it:
http://img509.imageshack.us/img509/5498/ytoct082gi2.png

Most people don't expect a "Download" button to mean "Pay for and download".

Honest marketing would require this to be a "Buy" button.

[moved from "YouTube launches click-to-buy retail links"]

"Together with Amazon and iTunes, YouTube will now offer retail links underneath its videos to help viewers purchase the content that they're watching.
...."

introduced this week:
http://blog.wired.com/business/2008/10/youtube-launche.html

Oh, this was posted to forum with THAT type of subject already..