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Google Analyzes Brain Waves and More to Measure Ad Effects  (View post)

/pd [PersonRank 10]

Thursday, October 23, 2008
10 years ago3,242 views

all the brains belong to google.!!

but has this not traditionally been done by AD /Brand companies before?They call them 'mystery shoppers" correct ??

TOMHTML [PersonRank 10]

10 years ago #

www.google.com/accounts/Servic ...

Just kidding :-)

Andy Wong [PersonRank 10]

10 years ago #

Did I mention that sooner or latter we will have G-Memory in plant.

Nick Stamoulis [PersonRank 1]

10 years ago #

wow this is amazing. Will Google know when people remove the 'do not remove tag" from their mattress as well?

Desabri [PersonRank 0]

10 years ago #

Thats very amazing. I want to know what will can we do with google in future

Juha-Matti Laurio [PersonRank 10]

10 years ago #

[moved from "Google and MediaVest tap biometrics for InVideo ads play" -Philipp]

"Google is so confident that its InVideo Ads product—those semi-transparent/animated overlay ads it launched on YouTube last year—are game changers that the company is turning to brain wave researchers to prove their effectiveness.

The search giant--in conjunction with MediaVest--has partnered with NeuroFocus, a researcher that specializes in biometrics, to gauge both how users respond to InVideo ads and how well those ads complement traditional banner ads.
...."

Link:
mediaweek.com/mw/content_displ ...

Juha-Matti Laurio [PersonRank 10]

10 years ago #

Oops, the was no warning about a duplicate (in fact there was, but pointing to one monh old post)

Philipp Lenssen [PersonRank 10]

10 years ago #

(Juha-Matti, the duplicate checker is definitely flawed and won't find anything. Best bet is to search as well before posting, but it's also no problem for us to move it later on, and your efforts are appreciated either way!)

Juha-Matti Laurio [PersonRank 10]

10 years ago #

Yeah, many times many of us have noticed that the post was moved. But it doesn't make our life worse :)

This thread is locked as it's old... but you can create a new thread in the forum. 

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