You can highlight the embedded text in this video; essentially making 1000's of custom videos and sending them out. I haven't seen anything like this before. I wonder if you can embed clickable links in these videos as well.
http://www.cnnbcvideo.com/index.html?nid=YhpKNLY182zkUb3JmzrRIjYxNzUzNjQ-&referred_by=12820659-vmw__ux
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