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Ianf [PersonRank 10]

Sunday, December 14, 2008
14 years ago2,048 views

As if the titillating title[sic] "The Notorious Sam Sethi Launches His Latest Venture, Twitblogs" weren't tweety enough, this blogpost of Michael Arrington's in premier US blog-ventures-coverage medium TechCrunch just gets weirder and weirder – including, somewhere along the line, outright blaming the named third party for a deadly heart attack of a failed venture's participant.

An added twist here is that the truly-interesting bits of this present-day BlogSaga turn out to have been posted EXACTLY a year ago, on the occassion of Arrington target's, the seethingly-named Sam Sethi's, PREVIOUS failed biz.

[ 2008] "[...] Sethi’s previous startup, Blognation, folded a year ago and left writers and employees unpaid for months of work. We’ve had our own unpleasant issues with Sethi as well, all documented here [link below]. Some of his former writers have accused him of fraud and other crimes [...]."

While some of the brohahua brought to light here can no doubt be attributed to personal animosities and past wrongdoings between the two principals, there's no doubt in my mind that it signals something highly symptomatic of the commercial blogosphere at large – too many companies chasing the same few advertising dollar$ – and going as far back as to first such "blog-empire building," late-90's Nick Denton's Gawker Media, with its many over the years unfulfilled Quick-Rich promises (Nick Denton *is not* involved here).

Still, who'd have thought there'd be so much gory blogdramaqueenery as in this case... perhaps that's why one waken commenter felt moved to sum it up thusly:

[ 2007] "[...] this is like reading vintage Hunter S Thompson: there's a lot of fear and loathing around, a lot of smoke, mirrors and deception, and at the heart, a really very terrible human cost."

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