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Cost-cutting Google scraps newspaper ad program  (View post)

Juha-Matti Laurio [PersonRank 10]

Wednesday, January 21, 2009
11 years ago3,310 views

google.com/hostednews/ap/artic ...

"(AP) — Google Inc. is giving up on selling print ads for the ailing newspaper industry, ending a 2-year-old attempt to extend its dominance of Internet marketing into another medium.

The retrenchment announced Tuesday is part of a cost-cutting campaign aimed at boosting Google's profits as the deepening recession eats away at Google's bread-and-butter business of selling ads on its own Web site and thousands of other Internet destinations.
...."

Above 1 comments were made in the forum before this was blogged,

James Xuan [PersonRank 10]

11 years ago #

I've never seen a Google Print ad...

Justin Pfister [PersonRank 10]

11 years ago #

Google's going to have a harder time than we think integrating locally and into niche markets like print ads. As somewhat of an entrepreneur, I can see fairly clearly why the 'Google-Model' isn't going to be able to capture business ground as fast as you think. You can only optimize so far until business gets very interconnected, very niche and very customer service oriented quickly. Essentially – look around and at all the smart people and little businesses and understand that there is a reason they are there and they'll fight you for your spot.

Juha-Matti Laurio [PersonRank 10]

11 years ago #

There is a page
google.com/adwords/printads/
still

Roger Browne [PersonRank 10]

11 years ago #

I guess that means Google is still going strong with their TV and Radio ad programs:
google-tmads.blogspot.com/

Juha-Matti Laurio [PersonRank 10]

11 years ago #

[put at-character here]Roger Hey thanks for sharing a new blog URL.

John Smith [PersonRank 1]

11 years ago #

I have heard rumors, that Google stopped newspaper ad program in favor of future TV initiatives.
Does it mean that the other rumor about adapting Android platform for TV is true.
Can someone make a deeper research. I found that there is a project called android4tv, but it seems dicontinued..
code.google.com/p/android4tv/
Can anyone ask Google directly if this is true.

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