Google Blogoscoped


Shop Sign: "No1 on Google"  (View post)

Jon Dixon [PersonRank 0]

Saturday, May 2, 2009
12 years ago4,410 views

At first glance I thought it read – "Not on Google."

Loren Baker [PersonRank 1]

12 years ago #

No 1 on Google for WHAT? Not Tights

justinf [PersonRank 10]

12 years ago #

i've noticed recently (well, over the past year or so) that ads on billboards or tv are now NOT showing urls.. instead its a "search for "

like the new dyson ball vacuum cleaner – the tv ad just says "search for dyson ball"

Philipp Lenssen [PersonRank 10]

12 years ago #

Loren, they were #1 for [tartan tights] last time I tried...

Andy Wong [PersonRank 10]

12 years ago #

I am pretty sure that is No. 1 on Google as well, provided that you search Blogoscoped on Google.

It is so easy to become number 1, at least on Google. So funny.

cormac [PersonRank 3]

12 years ago #

[put at-character here]Justinf – Yes I noticed this too, I first saw it used by Channel 4 about 6 months ago, it's an interesting development but has a certain amount of risk attached to it in that a URL/domain name can't be compromised however search engine results can change on a daily basis.

I also noticed some advertisers are now putting spaces in their www.domain as well.

Advertisers seem to be starting to assume a certain level of web sophistication for audiences they hadn't assumed before.

Mrrix32 [PersonRank 10]

12 years ago #

I remember a couple of years ago there was a blog post about the "Google us" adverts in China. Then about a year ago there where UK government adverts with the phrase "Search online for Act on CO2". Since then every one seems to be doing it.

• Other Government Adverts
• DSi
• Monsters Vs Aliens

The search query for Monsters Vs Aliens was MVA, is searching the new AOL keyword? :P

Tony Ruscoe [PersonRank 10]

12 years ago #

> Then about a year ago there where UK government adverts with
> the phrase "Search online for Act on CO2".

I wrote about the downfalls of doing that back then: ...

Just last night, I saw an advert for "Go Ahead" healthy snacks which ended the advert by saying "Search for go ahead! on-line" instead of giving their web address. Guess what... ...

Their website is #8 (if you include the universal search results). I know there are theories that people don't remember web addresses, but surely it would have been better to say "Visit" given their web address is actually their product name!

cormac [PersonRank 3]

12 years ago #

[put at-character here]Tony ruscoe

Click thru rates for #8 position fall to about 3%, in this case it definitely would have been a safer bet to use their web address

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