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There aren't ads, just internal promotion, tips & tricks for using Google Calendar. If you remember, 10 years ago most applications had a tips dialog that opened at startup.

I know it's internal promotion, but their format is too similar to the new Google Maps ads and Gmail Webclips.

joelion.com/temp/br-map.jpg

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Hello TipsClip

Another ui redesign sightings:

Picasaweb: (nothing new, I think)
*Settings

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lh4.ggpht.com/_9Q0q2eaQVJU/Sgv ...

The tips can be turned off in your Calendar settings.

I have the new Google News too:

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Google News is down for me. 503 Server Timeout.