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Choose which ad you watch on YouTube.

WebSonic.nl [PersonRank 10]

Monday, June 15, 2009
13 years ago2,983 views

"Today we started running a small test that will give users more control over how they watch advertising on YouTube. On a small percentage of videos to which we serve in-stream ads (pre-, mid-, and post-rolls), users will have the choice of watching either one Promoted Video at the outset or a few in-stream ads throughout. Users who choose the Promoted Video option will also get to decide which video to watch."

http://ytbizblog.blogspot.com/2009/06/free-to-choose.html

http://1.bp.blogspot.com/_BiVmDQWr9XA/SjaNIpcS-CI/AAAAAAAAAAM/5ls8SymB57E/s320/User+Choice+Screenshot.jpg

Ionut Alex. Chitu [PersonRank 10]

13 years ago #

Would you watch one ad now or 4 ads later?

WebSonic.nl [PersonRank 10]

13 years ago #

I would certainly watch one ad, well watch... with longer ads (30 sec.) I will do something else, checking e-mail etc. until the ad is fully played :-).

DPic [PersonRank 10]

13 years ago #

Seems like it would waste a lot of time, collectively, at least, forcing a user to stop and choose.

Roger Browne [PersonRank 10]

13 years ago #

People come to YouTube for the videos, and if the ads become obtrusive people will jump ship to another service.

The only reasonable place for an ad on YouTube is post-roll. If you show ads pre-roll, you just irritate the user.

Bill Mac [PersonRank 9]

13 years ago #

>The only reasonable place for an ad on YouTube is post-roll. If you show ads pre-roll, you just irritate the user.

I think it depends on the category/type of video. People should have the expectation that better-produced/higher-quality content will need to generate somewhat more substantial revenue if the model is to be viable. I'm not sure how it works for other content providers, but at the Comedy Network's site in Canada they play at least one ad at the beginning of their shows (IIRC). I find this to be a decent arrangement and prefer it to some of the other forms of in-video advertising out there.

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