http://news.bbc.co.uk/2/hi/technology/8157043.stm

"The market for mobile applications, or apps, will become "as big as the internet", peaking at 10 million apps in 2020, a leading online store says.

However, GetJar say, the developer community will decline drastically as each developer makes less money.

According to the Symbian Foundation, newly in the developer market, apps will become more personal and practical as their numbers grow.

The comments were made at the MobileBeat conference in San Francisco.
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Google's view here:

"But Google's engineering vice president Vic Gundotra told the conference that the application store trend is just a fad and that the focus will shift to powerful browsers as the main mechanism for delivering services.
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