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#TDF - Is google to become main sponsor of Lance Armstrong?

Art-one [PersonRank 10]

Wednesday, July 22, 2009
11 years ago5,173 views

A lot of rumours are going on that Google is to become one of the main sponsors of a new team next year. That team will focus on the Tour de France and one of the main teammembers would be Lance Armstrong? Teamleader would be Johan Bruyneel, present teamleader of Team Astana, the team of Lance Armstrong, and friend of Armstrong.

A big announcement will be made tommorow.

From Facebook:
Lance Armstrong Making a very cool announcement on Thursday re: a new American partner for our team in 2010 (and beyond). Stay tuned!
(via www.livestrong.com)

Art-one [PersonRank 10]

11 years ago #

More here:
bikemonkey.net/?p=5593

And a lot on twitter too!

Jérôme Flipo [PersonRank 10]

11 years ago #

Please. Don't.

WebSonic.nl [PersonRank 10]

11 years ago #

Well if it would be Google they could just predict or search the tour winner :-). Does Google sponsor any commercial projects?

TOMHTML [PersonRank 10]

11 years ago #

Noooooooooo... if they discover he takes drugs, I don't know how Google will react..

[put at-character here]Websonic yes, GeoEye 1

Roger Browne [PersonRank 10]

11 years ago #

A helmetcam street view of the Tour de France would be interesting. Google used the Tour de France route to launch Street View in France last year, so it seems someone at Google is interested in it.

But if Google starts putting their money into sponsoring sports teams to buy attention, rather than developing more cool stuff, it will mark a turning point for the company.

Art-one [PersonRank 10]

11 years ago #

They do, e.g.
labnol.org/internet/twitter-he ...

Jérôme Flipo [PersonRank 10]

11 years ago #

[put at-character here]Art-one
Yes, but IMO "organizing some sort of a training event about blogging" is a little closer to Google's business than biking.

TOMHTML [PersonRank 10]

11 years ago #

Might it be Apple?
twitter.com/lancearmstrong/sta ...

Art-one [PersonRank 10]

11 years ago #

[put at-character here]Jérôme
You are right, there are all kinds of sponsorships that can be found, but most are more or little related to Google business. We'll know more in short...

[put at-character here]TOMHTML
More names are circulating: also Oracle, etc.

Art-one [PersonRank 10]

11 years ago #

NetApp announced today that they start sponsoring a new cycling team. twitter.com/CXI/statuses/27946 ...

Is this the same thing?

TOMHTML [PersonRank 10]

11 years ago #

Is NetApp an US company?

James Xuan [PersonRank 10]

11 years ago #

Apple's new Final Cut's tutorial videos repeatedly show a guy training for a bike race... curiouser, curiouser.

Art-one [PersonRank 10]

11 years ago #

Rumours on Twitter are speaking about Radioshack as sponsor:
search.twitter.com/search?q=ra ...

But then again: twitter.com/Procycling_mag/sta ... Sources say it ain't.

More around 1800 .

TOMHTML [PersonRank 10]

11 years ago #

it seems it will be Radioshack after all.

WebSonic.nl [PersonRank 10]

11 years ago #

nytimes.com/2009/07/24/sports/ ...

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