<< We now shorten the link and automatically convert raw links into named links, which we call "Smart Links". So instead of seeing that long link to Google Maps, you're going to see the link renamed to the actual address. >>

http://googlemobile.blogspot.com/2009/07/iterative-web-app-links-got-shorter-and.html

http://4.bp.blogspot.com/_V-5em911hQg/Sm8uFM4CmMI/AAAAAAAAB4c/yh5wr4kx0nE/s320/smart+link1

http://2.bp.blogspot.com/_V-5em911hQg/Sm8uTzoJHgI/AAAAAAAAB4k/2dAWsSwkreU/s320/smart+link+2

This is attacking the problem from the wrong direction. Instead of rewriting URLs from Google Maps and YouTube when viewed on mobile devices, Google should change the original URLs at Google Maps and YouTube to be more friendly.