Google Blogoscoped


Why should Google use Bitly?

Jérôme Flipo [PersonRank 10]

Thursday, August 27, 2009
13 years ago3,071 views

On this site Google uses links to point to Twitter, Orkut, Myspace, etc. – the icons in the "Spread the word" section.

Do they need URL shortening here?
What are the benefits and disadvantages for Google (and the Web) to add (unnecessary?) intermediaries?

Please do not mention "future acquisition" in your answer :)

[ link fixed]

James Xuan [PersonRank 10]

13 years ago #

Maybe because of a futur... oh wait..

In any case, the link did nay work for me, but I hope the web stops the trend of URL shortening outside of Twitter etc.

Ionut Alex. Chitu [PersonRank 10]

13 years ago #

So we can see these terrible stats:

Jérôme Flipo [PersonRank 10]

13 years ago #

Nice one, Ionut. And thank you very much for the trick (/info).

TOMHTML [PersonRank 10]

13 years ago #

Yes, give all your links to Muammer Kaddafi, he will be happy.

Jérôme Flipo [PersonRank 10]

13 years ago #

Does Google really want to publish their campaign stats?

Actually, you won't be able to check them right now since is down (28/8/9 10:33 CEST)

It's ironic to see Google relying more and more on players like Twitter and Maybe they do so because reliable services are friending with Facebook! is actually a good one but I wouldn't let them rule my links if they don't bring some value.

scjm [PersonRank 10]

13 years ago #

I don't think Google is using it intentionally. It's simply an embedded Twitter feed of a search for "#gonegoogle", and Twitter does that to all links.

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