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Google wins latest round in Louis Vuitton trademark battle

Juha-Matti Laurio [PersonRank 10]

Tuesday, September 22, 2009
12 years ago2,263 views

http://m.guardian.co.uk/?id=102202&story=http://www.guardian.co.uk/media/2009/sep/22/google-louis-vuitton-trademark-battle

John [PersonRank 0]

12 years ago #

Please include some text from the story in your posts! Not just the link! I don't want to have to click through just to find out what it's about!

Juha-Matti Laurio [PersonRank 10]

12 years ago #

I'm sorry, it's not always possible
http://blogoscoped.com/forum/160393.html#id160393
(and my girlfriend has no desktop computer too), but I'll add the text when it is possible

Juha-Matti Laurio [PersonRank 10]

12 years ago #

"Google today won the latest round of a long-running legal tussle over trademarks in which the luxury goods group Louis Vuitton is fighting to prevent search engines using protected brand names.

In an interim legal opinion delivered in the European Court of Justice, an advocate-general said Google had not infringed trademark rights by allowing advertisers to buy keywords corresponding to registered trademarks.

Google took the case the European Union's highest court after Louis Vuitton owner LVMH won a French legal action in 2005, successfully claiming that the search engine acted illegally by allowing other companies to use the Vuitton brand name as a key search word for adverts on its site.
...."

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